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- Almaty Marathon
- Brand
- Almaty Marathon
- YEAR
- 2023
- category
- International video series
- Role
- Junior Copywriter
- Awards
- —
problem
Almaty Marathon is the largest running event in Central Asia, but it remained largely unknown among international runners. The challenge was to position it as a race worth traveling for.
insight
Runners don’t collect medals. They collect stories, emotions, and unforgettable moments from every race they finish.
execution
We created a series of short films showing the emotional “souvenirs” runners take home from Almaty with key message: “Almaty Marathon — add it to your collection!” Each video turned the marathon into another meaningful chapter of a runner’s collection
VIDEO #1 (“Pain collection”)
VIDEO #2 (“Tears collection”)
VIDEO #3 (“High-Fives collection”)
