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- Brazino777
- Brand
- Brazino777
- YEAR
- 2026
- category
- DOOH campaign
- Role
- Creator-Copywriter
- Awards
- —
problem
Brazino’s previous communication delivered massive reach and made the brand highly recognizable. But it came with an unintended consequence: people started associating Brazino more with adult content than with online casino entertainment.
insight
Instead of fighting Brazino’s existing associations, we could redirect them through iconic casino codes while turning familiarity with the brand into a sense of exclusivity: if you recognize it, you’re already part of the club.
execution
We kept MC João, Jogo de Galera, and the brand’s distinctive communication style, but brought casino culture to the forefront through iconic gambling imagery and references. We then launched a DOOH campaign across multiple states, built around playful copy with an insider logic: if you get it, you’re one of us.
DOOH (Mockups)
VIDEO CASE
