Back to WORK- project
- CHEWTOPIAN LANGUAGE
- Brand
- ORBIT EXTRA
- YEAR
- 2025
- category
- Case Study
- Role
- Creator-Copywriter
- Awards
- —
problem
Young people are always looking for new ways to express themselves online, while people with hearing impairments still face barriers in everyday communication. Existing ways of connecting don’t bring these worlds together.
insight
Communication isn’t just about words. Rhythm, patterns, and movement can become a shared language that anyone can learn, recognize, and use.
execution
Orbit Extra created Chewtopian Language, the world’s first chewing-based language. Every pack includes a collectible language card, while billboards, a digital dictionary, and social media challenges invite people to learn, share, and communicate through chewing rhythms.
Caseboard
Ohh
SITE
CARDS
VIDEO CASE
