Back to WORK- project
- Twix
- Brand
- Twix
- YEAR
- 2026
- category
- Case Study
- Role
- Creator-Copywriter
- Awards
- —
problem
Develop the name, positioning, and slogan for a new Tennisi.bet sub-brand entering the Central Asian market.
insight
People don’t want two chocolates at the same time. They want the same enjoyment twice, at two different moments. The second bar should feel just as fresh as the first, no matter when it’s eaten.
execution
Twix redesigned experience with Twix AM–PM. Each bar is individually wrapped and paired with a citywide activation, allowing people to enjoy the first bar now and collect the second later, fresh, perfectly stored, and exactly as it was meant to taste.
Caseboard
PACKAGING
BOUTIQUES
Ohh
VIDEO CASE
